Creative Strategy for Performance & Wellness Supplement Brands
I turn customer research, competitive insights and performance data into stronger angles, concepts and creative tests.
What I Do
Research & Strategy
Customer research, competitor analysis, voice-of-customer mining and angle development.
Creative Development
Hooks, concepts, scripts, static concepts and clear briefs for editors, designers and creators.
Testing & Iteration
Creative performance analysis, winner iterations and a prioritized testing roadmap.
Offers
Angle Gap Creative Test
$400 refundable deposit
I’ll review your current creative, identify one underused persuasion angle, and build three test-ready concepts around it.
- Creative + account review
- 1 underused persuasion angle
- 3 test-ready concepts
- Testing recommendations
- Loom walkthrough + results review
If none of the concepts beats your current control on the agreed metric, the $400 is refunded.
Apply for the Angle Gap TestCreative Strategy Retainer
$6,000/month
3-month minimum
Ongoing creative strategy for brands that need a repeatable system for finding, testing and scaling better creative.
- Customer + market research
- Angle mapping + testing roadmap
- 12 fresh concepts per month
- Hooks, scripts + creative briefs
- Weekly performance analysis
- Winner iterations
- Creator/editor strategic direction
Process
Research
Understand the customer, category, competitors and existing creative.
Create
Turn insights into angles, hooks, concepts, scripts and briefs.
Test & Iterate
Review performance, identify patterns and turn learnings into the next round of creative.
Work
Momentous Creative Strategy Case Study
Customer research, competitive analysis, hooks, hero concepts, static creative and testing strategy.
Customer Research & Positioning
Voice-of-customer research translated into customer segments, positioning and creative opportunities.
Hooks, Scripts & Creative Direction
Hook banks, scripts and creative direction built from research and translated into testable concepts.
About
I’m a Creative Strategist focused on performance and wellness brands. My background in high-ticket sales gave me years of exposure to buyer psychology, objections, messaging and what actually drives action. I now apply that thinking to paid social through customer research, creative angles, concepts, testing and performance analysis.
What Clients Say
Need better creative ideas worth testing?
Let’s look at what you’re running now and where the biggest opportunities are.
Book a Creative Strategy Call